Marketing without great content is impossible. Only 42% of marketers believe they are effective in their content marketing efforts, so it sounds like some of you need a helping hand! Content marketing is a strategic marketing approach, focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience […]
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5 practical ways you can enhance your website to generate more leads.
Here are five practical ways to optimize your website for lead generation: Enhance Your Website to Generate Leads There are lots of different ways in which you can optimize your website for lead generation, some easier to do than others. It’s not as simple as throwing a ‘click here’ button onto your home page and […]
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I for Inbound – An Inbound Marketing Action Plan for small businesses.
Take action, kickstart your inbound marketing and manage it from ZYM. First, can your business do Inbound marketing? Yes! Without a doubt! Every business large or small can embrace Inbound marketing and up the ante this year. With a little help from this blog and your team you can easily implement an inbound strategy, […]
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R is for Retargeting
Retargeting – what is it and why do I need it? You have heard of Retargeting, but what is it? We have all experienced retargeting, perhaps when shopping online for a desirable item like clothes, shoes or holidays. The very next time you go online on social media or a website, you might notice that […]
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How marketing automation can help you increase leads, boost sales, be more productive — and transform your business.
A is for Automation What is Marketing Automation? Marketing automation is the pinnacle of digital transformation for Martech tools and small businesses. A good few years back, (you may or may not remember!) the Rolodex of contacts went onto a spreadsheet, then that became a CRM. A postal mailing list became an emailer software, a […]
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Why Email Automation is Key to Increasing Conversions
Why Email Automation is Key to Increasing Conversions The eCommerce industry has experienced a recent boom due to more people doing their shopping online as a consequence of the pandemic. This change in shopping behaviour has presented businesses with some exciting opportunities to optimise their online sales. Having a website that is set up to […]
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How you can do Marketing Better with ZYM’s All-in-one Marketing Automation Platform
Would you like it if all your digital marketing tools were in one platform? Do you use multiple marketing tools to carry out your marketing? Are you using different tools for email marketing, social and blogging? How much are your digital marketing tools costing you and how are you measuring the impact of all your […]
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5 Key Things to Consider in Your Next Marketing Strategy
So, we all have a marketing strategy, but do we truly know what needs to be included in order for it to be successful? According to Investopedia, a marketing strategy is a company's overall game plan for reaching out to prospective customers and converting them into customers of their products or services. It tends to […]
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Why Strategy is so important for small businesses
Why Strategy is so important for small businesses Are you the owner of a small business? Do you want to skyrocket your success for 2022 and the years ahead? Developing a detailed marketing strategy can help you do just this. Through thorough research, goal setting and planning, you can ensure that your marketing will help […]
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How to Increase Conversions for Your Business
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5 Instagram SEO Tips to Increase your Reach
Instagram is a great platform to scale up your small business. From their most recent collaboration update to InstaShop, Instagram has some great features that social-savvy business owners like yourself can use to their advantage. But with so many millions of accounts on the picture sharing platform, it can be hard to rise to the […]
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